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Category : Management

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Table of Content 1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management
Product Details: Language: English
ISBN-10: 1452234981
ISBN-13: 978-1452234984
ISBN-13: 9781452234984
Author: John A. Parnell
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