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Table of Content: 1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing.
5. Social Media Platforms and Social Networking Sites.
6. Micro blogging.
7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars.
8. Video Marketing.
9. Marketing on Photo Sharing Sites.
10. Social bookmarking and news aggregation, collaboration.
11. Content Marketing: Publishing Articles, White Papers, and E-books.
12. Mobile Marketing on Social Networks.
13. Social Media Monitoring.
14. Tools for Managing the SMM Effort.
15. SMM Plan.
Product Details: Language: English
ISBN-10: 1305502752
ISBN-13: 978-1305502758
ISBN-13: 9781305502758
Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Roberts, Debra Zahay
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