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Marketing The Core Canadian 4th Edition by Kerin Hartley Rudelius Clements and Bonifacio Test Bank
Marketing The Core Canadian 4th Edition by Kerin Hartley Rudelius Clements and Bonifacio Test Bank


Table of Content: Chapter 1: Today’s Marketing Environment
Chapter 2: Understanding Today’s Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: The Role of Customer Service in Marketing
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics
Product Details: Language: English
ISBN-10: 1473926645
ISBN-13: 978-1473926646
ISBN-13: 9781473926646
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