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Instant Download of Global Marketing Practical Insights and International Analysis 1st Edition by Carlyle Farrell Test Bank.

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Table of content: Chapter 1: Global Marketing Explained
Chapter 2: The Cultural Environment
Chapter 3: The Economic & Financial Environments
Chapter 4: Political & Legal Environments
Chapter 5: Trade & Protectionism
Chapter 6: Researching Global Markets
Chapter 7: Selecting Foreign Markets
Chapter 8: Entering Foreign Markets
Chapter 9: Global Product & Services
Chapter 10: Global Distribution Strategies
Chapter 11: Global Pricing Strategies
Chapter 12: Global Communication & Sales Strategies
Chapter 13: Global Marketing Strategy and Implementation
Chapter 14: The Marketing Strategies of Emerging Market MNEs
Chapter 15: The Future of Global Marketing
Product Details: Language: English
ISBN-10: 1446252639
ISBN-13: 978-1446252635
ISBN-13:  9781446252635
Author: Warren J. Keegan

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