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Table of contents: PART 1 Introduction to E-Commerce
1 THE REVOLUTION IS JUST BEGINNING
2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
PART 2 Technology Infrastructure for E-commerce
3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM
4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS
5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
PART 3 Business Concepts and Social Issues
6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS
7 SOCIAL, MOBILE, AND LOCAL MARKETING
8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
PART 4 E-commerce in Action
9 ONLINE RETAIL AND SERVICES
10 ONLINE CONTENT AND MEDIA
11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS
12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Product Detail: Language: English
ISBN-10: 0134601564
ISBN-13: 978-0134601564
ISBN-13: 9780134601564
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