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Table of Content: Chapter 01 Consumer Behavior: Meeting Changes and Challenges
Chapter 02 The Consumer Research Process
Chapter 03 Market Segmentation and Strategic Targeting
Chapter 04 Consumer Motivation
Chapter 05 Personality and Consumer Behavior
Chapter 06 Consumer Perception
Chapter 07 Consumer Learning
Chapter 08 Consumer Attitude Formation and Change
Chapter 09 Communication and Consumer Behavior
Chapter 10 The Family and Its Social Class Standing
Chapter 11 Influence of Culture on Consumer Behavior
Chapter 12 Subcultures and Consumer Behavior
Chapter 13 Cross Cultural and Global Consumer Behavior
Chapter 14 Diffusion of Innovations
Chapter 15 Consumer Decision Making and Beyond
Chapter 16 Consumers Social Responsibility and Green Marketing
Product Details: Language: English
ISBN-10: 0135053013
ISBN-13: 978-0135053010
ISBN-13: 9780135053010
Author: Leon Schiffman, Leslie Kanuk
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