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Category : Management

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Table of content: Chapter 1 – Introduction
Part One – The Importance of Technological Innovation
Chapter 2 – Sources of Innovation
Chapter 3 – Types and Patterns of Innovation
Chapter 4 – Standards Battles and Design Dominance
Chapter 5 – Timing of Entry
Part Two – Formulating Technological Innovation Strategy
Chapter 6 – Defining the Organization’s Strategic Direction
Chapter 7 – Choosing Innovation Projects
Chapter 8 – Collaboration Strategies
Chapter 9 – Protecting Innovation
Part Three – Implementing Technological Innovation Strategy
Chapter 10 – Organizing for Innovation
Chapter 11 – Managing the New Product Development Process
Chapter 12 – Managing New Product Development Teams
Chapter 13 – Crafting a Deployment Strategy
Product Details: Language: English
ISBN-10: 0078029236
ISBN-13: 978-0078029233
ISBN-13: 9780078029233
Author: Melissa A. Schilling
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