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Table of content: 1. The concept of strategy
2. Industry analysis
3. Resources and capabilities
4. The nature and sources of competitive advantage
5. Industry evolution and strategic change
6. Technology ]based industries and the management of innovation
7. Corporate strategy
8. Global strategies and the multinational corporation
9. Realizing strategy
10. Current trends in strategic management
Product Details: Language: English
ISBN-10: 1118914708
ISBN-13: 978-1118914700
ISBN-13: 9781118914700
Author: Robert M. Grant, Judith J. Jordan
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