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Category : Management

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Table of content: I. Overview of Strategic Management
1. The Nature of Strategic Management
II. Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
III. Strategy Implementation
7. Implementing Strategies: Management and Operations Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
IV. Strategy Evaluation
9. Strategy Review, Evaluation, and Control
V. Key Strategic-Management Topics
10. Business Ethics/Social Responsibility/Environmental Sustainability
11. Global/International Issues
VI. Strategic-Management Case Analysis
Product Details: Language: English
ISBN-10: 0132666219
ISBN-13: 978-0132666213
ISBN-13: 9780132666213
Author: Fred R. David
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