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Table of contents: Part 1: Business in a Global Environment
Chapter 1: The Changing Face of Business
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Economic Challenges Facing Contemporary Business
Chapter 4: Competing in World Markets
Part 2: Starting and Growing Your Business
Chapter 5: Forms of Business Ownership and Organization
Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative
Part 3: Management: Empowering People to Achieve Business
Chapter 7: Management, Leadership, and the Internal Organization
Chapter 8: Human Resource Management: From Recruitment to Labor Relations
Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
Chapter 10: Production and Operations Management
Part 4: Marketing Management
Chapter 11: Customer-Driven Marketing
Chapter 12: Product and Distribution Strategies
Chapter 13: Promotion and Pricing Strategies
Part 5: Managing Financial Resources
Chapter 14: Using Technology to Manage Information
Part 6: Managing Technology and Information
Chapter 15: Understanding Accounting and Financial Statements
Chapter 16: The Financial System
Chapter 17: Financial Management
Chapter 18: Trends in E-Business (Online Only)
Product Detail: Language: English
ISBN-13: 9781118772393
ISBN-13: 978-1118772393
ISBN-10: 1118772393
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