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Category : Management

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Table of content: PART ONE ANALYSIS
CHAPTER 1 What Is Strategy?
CHAPTER 2 Strategic Leadership: Managing the Strategy Process
CHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
CHAPTER 4 Internal Analysis: Resources, Capabilities, and Core Competencies
CHAPTER 5 Competitive Advantage, Firm Performance, and Business Models
PART TWO FORMULATION
CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
CHAPTER 7 Business Strategy: Innovation and Entrepreneurship
CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification
CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
CHAPTER 10 Global Strategy: Competing Around the World
PART THREE IMPLEMENTATION
CHAPTER 11 Organizational Design: Structure, Culture, and Control
CHAPTER 12 Corporate Governance and Business Ethics
Product Details: Language: English
ISBN-10: 1259420477
ISBN-13: 978-1259420474
ISBN-13: 9781259420474
Author: Frank T. Rothaermel
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