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Table of Content: I. DEFINING THE VENTURE
1. Defining Your Industry Focus and the Type of Business You Want to Start
2. Defining the Target Customer
3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind
4. Defining Solutions for Customers: Developing a Product Line and Services Strategy
5. Defining the Business Model for a Venture
6. Positioning and Branding a Venture in the Marketplace
7. A Reality Check on the Venture Concept and the Business Model
II. WRITING THE BUSINESS PLAN AND MAKING THE PITCH
8. Financial Sources for Startups and Corporate Ventures
9. Projecting the Financial Performance and Requirements for the Venture
10. Organizing the Venture Team
11. Writing the Business Plan!
12. Making the Pitch
Product Details: ISBN-10: 1452257213
ISBN-13: 978-1452257211
ISBN-13: 9781452257211
Author:  Marc H.Meyer, Frederick G.Crane
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