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Table of content: UNIT 1. BUSINESS COMMUNICATION FOUNDATIONS 
1. Understanding Business Communication in Today’s Workplace
2. Mastering Team Skills and Interpersonal Communication
UNIT 2. THE THREE-STEP WRITING PROCESS 
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
UNIT 3. BRIEF BUSINESS MESSAGES
6. Crafting Messages for Electronic Media
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
UNIT 4. LONGER BUSINESS MESSAGES 
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing Oral and Online Presentations
UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS 
13. Building Careers and Writing Résumés
14. Applying and Interviewing for Employment
Product Details: Language: English
ISBN-10: 0132971321
ISBN-13: 978-0132971324
ISBN-13: 9780132971324
Author: Courtland L. Bovee, John V. Thill
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