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Instant Download of Preface to Marketing Management 14th Edition by J.Paul Peter, James H.Donnelly Solution Manual
Instant download Preface to Marketing Management 14th Edition by J.Paul Peter, James H.Donnelly Solution Manual pdf docx epub after payment. View more:Preface to Marketing Management 14th Edition Peter Donnelly Test Bank
Preface to Marketing Management 14th Edition Peter Donnelly Test BankTable of Content: Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
Product Details: Language: English
ISBN-10: 007786106X
ISBN-13: 978-0077861063
ISBN-13: 9780077861063
Author: J.Paul Peter, James H.Donnelly
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