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Instant Download of Services Marketing Interactive Approach 4th Edition by Raymond P. Fisk, Stephen J. Grove, Joby John Solution Manual

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Services Marketing Interactive Approach 4th Edition by Fisk Grove and John Test Bank Services Marketing Interactive Approach 4th Edition by Fisk Grove and John Test Bank


Table of content: PART I. FOUNDATIONS OF SERVICE MARKETING.
Understanding Services Marketing. Frameworks for Managing the Customer’s Experience. Plugging into the Information Age. PART II. CREATING THE INTERACTIVE EXPERIENCE.
Planning and Producing the Service Performance. Designing the Service Setting. Leveraging the People Factor. Managing the Customer Mix. PART III. PROMISING THE INTERACTIVE SERVICE EXPERIENCE.
Setting a Price for the Service Rendered. Promoting the Interactive Service Experience. Building Customer Loyalty Through Service Quality. Regaining Customer Confidence Through Customer Service and Service Recovery. Researching Service Success and Failure. PART IV. MANAGEMENT ISSUES IN SERVICES MARKETING.
Developing Marketing Strategies for Services. Coping with Fluctuating Demand for Services. Thinking Globally: “It’s a Small World After All”. Product Details: Language: English
ISBN-10: 1285057139
ISBN-13: 978-1285057132
ISBN-13: 9781285057132
Author: Raymond P. Fisk, Stephen J. Grove, Joby John
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