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MM 3rd Edition by Iacobucci Solution Manual

MM 3rd Edition by Iacobucci Solution Manual


Table of content: PART I: MARKETING STRATEGY.
1. Why is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
PART II: PRODUCT POSITIONING.
6. Goods and Services.
7. Brands.
8. New Products.
PART III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
PART IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
PART V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
Product Details: Language: English
ISBN-10: 113319060X
ISBN-13: 978-1133190608
ISBN-13: 9781133190608
Author: Dawn Iacobucci
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