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Instant Download of Marketing 2016 18th Edition by William M. Pride, Ferrell Test Bank
Instant download Marketing 2016 18th Edition by William M. Pride, Ferrell Test Bank pdf docx epub after payment. View More:Marketing 2016 18th Edition by Pride and Ferrel Solution Manual Marketing 2016 18th Edition by Pride and Ferrel Solution Manual
Table of content: Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets Segmentation and Evaluation.
Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part V: PRODUCT DECISIONS.
11. Product Concepts, Branding and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
Part VI: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing and Wholesaling.
Part VII: PROMOTION DECISIONS.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
Part VIII: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting Prices.
Product Details: Language: English
ISBN-10: 1285858344
ISBN-13: 978-1305769786
ISBN-13: 9781305769786
Author: William M. Pride, Ferrell
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