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Category : Management

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Test Bank for Patterns of Entrepreneurship Management 5th Edition by Kaplan and Warren
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Table of content: PART 1 GETTING STARTED AS AN ENTREPRENEUR
1 The Entrepreneurial Process
2 The Art of Innovation
3 Ideas into Business Models
4 Customers, Markets, Competitors in a Digital World
5 Using the Crowd
6 Writing the Winning Business Plan
7 Setting up the Company
PART 2 FUNDING THE VENTURE
8 Funding the Venture
9 Managing Resources—Money and People
10 Communicating the Opportunity
11 Exiting the Venture
Product Details: ISBN-10: 1119355281
ISBN-13: 978-1119355281
ISBN-13: 9781119355281
Author:  Jack M.Kaplan, Anthony C.Warren

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