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Table of contents: PART I Ebusiness Models and Strategies
Chapter 1 Introduction to Ebusiness
Chapter 2 Internet Business Models and Strategies
Case Study Google – Searching the World
PART II Ebusiness Architecture
Chapter 3 Evolution and Applications of the Internet
Chapter 4 Enterprise-Wide and Inter-Enterprise Systems
Chapter 5 Security and Controls
Chapter 6 Billing and Payment Systems
Case Study eBay – The World’s Auction Place
PART III Ebusiness Applications
Chapter 7 Supply-Chain Management
Chapter 8 Eprocurement, Trading Exchanges, and Auctions
Chapter 9 Customer Relationship Management
Chapter 10 Business Intelligence
Case Study Ntuitive
PART IV Conducting Ebusiness
Chapter 11 Emarketing and Advertising
Chapter 12 Metrics for Performance Measurement in Ecommerce
Chapter 13 Privacy, Legal, and Taxation Issues in Ecommerce
Chapter 14 Ecommerce and Small Business
Case Study BlackBerry
Product Detail: Language: English
ISBN-10: 0132482037
ISBN-13: 978-0132482035
ISBN-13: 9780132482035
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