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Table of Content: CHAPTER 1: Business Now: Change Is the Only Constant
CHAPTER 2: Economics: The Framework for Business
CHAPTER 3: The World Marketplace: Business Without Borders
CHAPTER 4: Business Ethics and Social Responsibility: Doing Well by Doing Good
CHAPTER 5: Business Communication: Creating and Delivering Messages that Matter
CHAPTER 6: Business Formation: Choosing the Form that Fits
CHAPTER 7: Small Business and Entrepreneurship: Economic Rocket Fuel
CHAPTER 8: Accounting: Decision Making by the Numbers
CHAPTER 9: Finance: Acquiring and Using Funds to Maximize Value
CHAPTER 10: Financial Markets: Allocating Financial Resources
CHAPTER 11: Marketing: Building Profitable Customer Connections
CHAPTER 12: Product and Promotion: Creating and Communicating Value
CHAPTER 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
CHAPTER 14: Management, Motivation and Leadership: Bringing Business to Life
CHAPTER 15: Human Resource Management: Building a Top-Quality Workforce
CHAPTER 16: Managing Information and Technology: Finding New Ways to Learn and Link
CHAPTER 17: Operations Management: Putting It All Together
Product Details: Language: English
ISBN-10: 1111826730
ISBN-13: 978-1111826734
ISBN-13: 9781111826734
Author: Marcella Kelly,‎ Jim McGowen
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