vendredi 30 novembre 2018

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Category : Marketing

Table of Content:

I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH
1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach

II. RESEARCH DESIGN FORMULATION
3. Research Design, Secondary and Syndicated Data
4. Qualitative Research
5. Survey and Observation
6. Experimentation and Causal Research
7. Measurement and Scaling
8. Questionnaire and Form Design
9. Sampling Design and Procedures

III. DATA COLLECTION, ANALYSIS, AND REPORTING
10. Data Collection and Preparation
11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
13. Report Preparation and Presentation

Product Details:

Language: English
ISBN-10: 0137066732
ISBN-13: 978-0137066735
ISBN-13: 9780137066735

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Category : Accounting

Table of contents:

1. Accounting: The Language of Business

2. Analyzing Business Transactions

3. Analyzing Business Transactions Using T Accounts

4. The General Journal and the General Ledger

5. Adjustments and the Worksheet

6. Closing Entries and the Postclosing Trial Balance

7. Accounting for Sales and Accounts Receivable

8. Accounting for Purchases and Accounts Payable

9. Cash Receipts, Cash Payments, and Banking Procedures

10. Payroll Computations, Records, and Payment

11. Payroll Taxes, Deposits, and Reports

12. Accruals, Deferrals, and the Worksheet

13. Financial Statements and Closing Procedures

14. Accounting Principles and Reporting Standards

15. Accounts Receivable and Uncollectible Accounts

16. Notes Payable and Notes Receivable

17. Merchandise Inventory

18. Property, Plant, and Equipment

19. Accounting for Partnerships

20. Corporations: Formation and Capital Stock Transactions

21. Corporate Earnings and Capital Transactions

22. Long-Term Bonds

23. Financial Statement Analysis

24. The Statement of Cash Flows

25. Departmentalized Profit and Cost Centers

26. Accounting for Manufacturing Activities

27. Job Order Cost Accounting

28. Process Cost Accounting

29. Controlling Manufacturing Costs: Standard Costs

30. Cost-Revenue Analysis for Decision Making

Product Details:

Language: English
ISBN-10: 0077862392
ISBN-13: 978-0077862398
ISBN-13: 9780077862398

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The Book Title : Business Communication Process Product
Edition Number : 5th
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Category : Psychology

Table of contents:

SEL Unit: Getting Started with Student Edition Labs.
Unit A: Computer and Internet Basics.
Unit B: Computer Hardware.
Unit C: Computer Software.
Unit D: Digital Electronics and File Management.
Unit E: Networks and Connecting to the Internet.
Unit F: Data Security.
Unit G: The Web and E-Commerce.
Unit H: Digital Media.
Unit I: The Computer Industry and Careers.

Product Detail:

Language: English
ISBN-10: 1133626165
ISBN-13: 978-1133626169
ISBN-13: 9781133626169

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Category : Economics

Table of contents:

1. Introducing the Economic Way of Thinking.
2. Production Possibilities, Opportunity Cost, and Economic Growth.
3. Market Demand and Supply.
4. Markets in Action.
5. Price Elasticity of Demand and Supply.
6. Consumer Choice Theory.
7. Production Costs.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Labor Markets.
12. Income Distribution, Poverty, and Discrimination.
13. Antitrust and Regulation.
14. Environmental Economics.
15. Gross Domestic Product.
16. Business Cycles and Unemployment.
17. Inflation.
18. The Keynesian Model.
19. The Keynesian Model in Action.
20. Aggregate Demand and Supply.
21. Fiscal Policy.
22. The Public Sector.
23. Federal Deficits, Surpluses, and the National Debt.
24. Money and the Federal Reserve System.
25. Money Creation.
26. Monetary Policy.
27. The Phillips Curve and Expectations Theory.
28. International Trade and Finance.
29. Economies in Transition.
30. Growth and the Less-Developed Countries.

Product Detail:

Language: English
ISBN-10: 130550707X
ISBN-13: 978-1305507074
ISBN-13: 9781305507074

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Category : C++

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Category : Economics

Table of Content:

PART 1 What Is Economics?
Chapter 1 First Principles
Chapter 2 Economic Models: Trade-offs and Trade
Appendix Graphs in Economics
PART 2 Supply and Demand
Chapter 3 Supply and Demand
Chapter 4 Price Controls and Quotas: Meddling with Markets
Chapter 5 Elasticity and Taxation
PART 3 The Production Decision
Chapter 6 Behind the Supply Curve: Inputs and Costs
Chapter 7 Perfect Competition and the Supply Curve
PART 4 Beyond Perfect Competition
Chapter 8 Monopoly
Chapter 9 Oligopoly and Monopolistic Competition
PART 5 Microeconomics and Public Policy
Chapter 10 Externalities and Public Goods
Chapter 11 Poverty, Inequality, and the Welfare State
PART 6 Introduction to Macroeconomics
Chapter 12 Macroeconomics: The Big Picture
Chapter 13 GDP and the CPI: Tracking the Macroeconomy
Chapter 14 Unemployment and Inflation
PART 6 Economic Growth and Fluctuations
Chapter 15 Long-Run Economic Growth
Chapter 16 Aggregate Demand and Aggregate Supply
PART 7 Stabilization Policy
Chapter 17 Fiscal Policy
Chapter 18 Money, Banking, and the Federal Reserve System
Chapter 19 Monetary Policy
PART 8 The International Economy
Chapter 20 International Trade, Capital Flows, and Exchange Rates

Product Details:

Language: English
ISBN-10: 1464186650
ISBN-13: 978-1464186653
ISBN-13: 9781464186653

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Category : Financial Management

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Category : Taxation

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Category : Mathematics

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Product Description:

This text emphasizes the physical interpretation of mathematical solutions and introduces applied mathematics while presenting differential equations. Coverage includes Fourier series, orthogonal functions, boundary value problems, Green’s functions, and transform methods. This text is ideal for students in science, engineering, and applied mathematics.

Table of Contents

Chapter 1. Heat Equation

Chapter 2. Method of Separation of Variables

Chapter 3. Fourier Series

Chapter 4. Wave Equation: Vibrating Strings and Membranes

Chapter 5. Sturm-Liouville Eigenvalue Problems

Chapter 6. Finite Difference Numerical Methods for Partial Differential Equations

Chapter 7. Higher Dimensional Partial Differential Equations

Chapter 8. Nonhomogeneous Problems

Chapter 9. Green’s Functions for Time-Independent Problems

Chapter 10. Infinite Domain Problems: Fourier Transform Solutions of Partial Differential Equations

Chapter 11. Green’s Functions for Wave and Heat Equations

Chapter 12. The Method of Characteristics for Linear and Quasilinear Wave Equations

Chapter 13. Laplace Transform Solution of Partial Differential Equations

Chapter 14. Dispersive Waves: Slow Variations, Stability, Nonlinearity, and Perturbation Methods

Product Details:

Language: English ISBN-10: 0321797051 ISBN-13: 978-0321797056 ISBN-13: 9780321797056

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Category : Psychology

Table of Content:

1. INTRODUCTION TO THE SCIENCE OF PSYCHOLOGY.
2. BIOLOGY AND BEHAVIOR. Cells of the Nervous System.
3. SENSATION AND PERCEPTION.
4. CONSCIOUSNESS.
5. LEARNING.
6. MEMORY.
7. THOUGHT, LANGUAGE, AND INTELLIGENCE.
8. MOTIVATION AND EMOTION.
9. HUMAN DEVELOPMENT.
10. HEALTH, STRESS, AND COPING. Health Psychology.
11. PERSONALITY. The Psychodynamic Approach.
12. PSYCHOLOGICAL DISORDERS.
13. TREATMENT OF PSYCHOLOGICAL DISORDERS.
14. SOCIAL PSYCHOLOGY.
15. INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY.
16. NEUROPSYCHOLOGY.

Product Details:

Language: English
ISBN-10: 1133958982
ISBN-13: 978-1133958987
ISBN-13: 9781133958987

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Category : Marketing & Sales

The Book Title : Consumer Behavior
Edition Number : 1st
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Table of contents:

Section 1: Consumers in the Marketplace

1. An Introduction to Consumer Behaviour

Section 2: Consumers as Individuals

2. Perception

3. Learning and Memory

4. Motivation and Affect

5. The Self

6. Personality, Lifestyles, and Values

Section 3 Attitude Change and Decision Making

7. Attitudes

8. Attitude Change and Interactive Communications

9. Individual Decision Making

10. Buying and Disposing

Section 4 Consumers in their Social and Cultural Settings

11. Group Influence and Social Media

12. Income, Social Class, and Family Structure

13. Subcultures

14. Cultural Influences on Consumer Behaviour

15. The Creation and Diffusion of Culture

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ISBN-10: 0133958094
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Category : Business

Table of Content:

PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
PART II . CREATING AND FINDING OPPORTUNITIES
CHAPTER 5. GENERATING NEW IDEAS
CHAPTER 6. USING DESIGN THINKING
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
PART III . EVALUATING AND ACTING ON OPPORTUNITIES
CHAPTER 8. BUILDING BUSINESS MODELS
CHAPTER 9. PLANNING FOR ENTREPRENEURS
CHAPTER 10. CREATING REVENUE MODELS
CHAPTER 11. LEARNING FROM FAILURE
PART IV. RESOURCING NEW OPPORTUNITIES
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
CHAPTER 13. FINANCING FOR STARTUPS
APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS
CHAPTER 14. DEVELOPING NETWORKS
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA

Product Details:

Language: English
ISBN-10: 1483383520
ISBN-13: 978-1483383521
ISBN-13: 9781483383521

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Edition Number : 2nd Canadian
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Category : Statistics

The Book Title : Understandable Statistics
Edition Number : 11th
Author Name : Charles Henry Brase, Corrinne Pellillo

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1. Equations and Inequalities
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Language: English
ISBN-10: 0321912780
ISBN-13: 978-0321912787
ISBN-13: 9780321912787

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Part 1:  A Planning and Decision-Making Approach to Taxation 

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The Book Title : Understanding Social Problems
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