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Category : Business

Table of contents:

Part 1: Business in a Global Environment

Chapter 1: The Changing Face of Business

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Economic Challenges Facing Contemporary Business

Chapter 4: Competing in World Markets

Part 2: Starting and Growing Your Business

Chapter 5: Forms of Business Ownership and Organization

Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative

Part 3: Management: Empowering People to Achieve Business

Chapter 7: Management, Leadership, and the Internal Organization

Chapter 8: Human Resource Management: From Recruitment to Labor Relations

Chapter 9: Top Performance through Empowerment, Teamwork, and Communication

Chapter 10: Production and Operations Management

Part 4: Marketing Management

Chapter 11: Customer-Driven Marketing

Chapter 12: Product and Distribution Strategies

Chapter 13: Promotion and Pricing Strategies

Part 5: Managing Financial Resources

Chapter 14: Using Technology to Manage Information

Part 6: Managing Technology and Information

Chapter 15: Understanding Accounting and Financial Statements

Chapter 16: The Financial System

Chapter 17: Financial Management

Chapter 18: Trends in E-Business (Online Only)

Product Detail:

Language: English
ISBN-13: 9781118772393
ISBN-13: 978-1118772393
ISBN-10: 1118772393

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