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ABC’s of Relationship Selling through Service explores the basic fundamentals of selling from a Canadian perspective. The text provides students with the foundation for understanding the entire selling process including selling as a profession, preparation for relationship selling, the relationship selling process, and keys to successful selling career. State-of-the-art selling strategies, practices and techniques are presented in a “how-to” fashion. The Sixth Canadian Edition includes up-to-date content on integrating technology and social media in selling, real world examples of sales professionals in Industry Perspectives, sales applications, exercises, role plays, and cases.

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Get ABCs of Relationship Selling Through Service Canadian 6th Edition by Charles M. Futrell and Mark Valvasori Professor 

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