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Category : Business

Table of contents:

Part 1: The Contemporary Business World

1. The U.S. Business Environment

2. Understanding Business Ethics and Social Responsibility

3. Entrepreneurship, New Ventures, and Business Ownership

4. Understanding the Global Context of Business

Part 2: Managing the Business

5. Managing the Business

6. Organizing the Business

7. Operations Management and Quality

Part 3: People in Organizations

8. Employee Behavior and Motivation

9. Leadership and Decision Making

10. Human Resource Management and Labor Relations

Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage

11. Marketing Processes and Consumer Behavior

12. Developing and Pricing Products

13. Distributing and Promoting Products

Part 5: Managing Information for Better Business Decisions

14. Information Technology (IT) for Business

15. The Role of Accountants and Accounting Information

Part 6: The Financial System and Issues in Financial Management

16. Understanding Money and the Role of Banking

17. Managing Business Finances

Product Detail:

Language: English
ISBN-10: 0134129962
ISBN-13: 978-0134129969
ISBN-13: 9780134129969

Get Business Essentials 11th Edition by Ronald J. Ebert, Ricky W. Griffin 

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