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Category : Business

Table of contents:

Part I. The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

Part II. The Business of Managing
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality for Producing Goods and Services

Part III. People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

Part IV. Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

Part V. Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

Part VI. The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances

Product Detail:

Language: English
ISBN-10: 0133454428
ISBN-13: 978-0133454420
ISBN-13: 9780133454420

Get Business Essentials 10th Edition by Ronald J. Ebert, Ricky W. Griffin 

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