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Category : Business

Product Description:

Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.

Table of contents:

Unit 1 Building Blocks for Effective Messages
Module 1: Business Communication, Management, and Success
Module 2: Adapting Your Message to Your Audience
Module 3: Communicating Across Cultures
Module 4: Planning, Writing, and Revising
Module 5: Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
Module 6: You-Attitude
Module 7: Positive Emphasis
Module 8: Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
Module 9: Formats for Letters and Memos
Module 10: Informative and Positive Messages
Module 11: Negative Messages
Module 12: Persuasive Messages
Module 13: E-mail Messages, Web Writing, and Technology
Unit 4 Polishing Your Writing
Module 14: Editing for Grammar and Punctuation
Module 15: Choosing the Right Word
Module 16: Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
Module 17: Listening
Module 18: Working and Writing in Teams
Module 19: Planning, Conducting, and Recording Meetings
Module 20: Making Oral Presentations
Unit 6 Research, Reports, and Visuals
Module 21: Proposals and Progress Reports
Module 22: Finding, Analyzing, and Documenting Information
Module 23: Short Reports
Module 24: Long Reports
Module 25: Using Visuals
Unit 7 Job Hunting
Module 26: Researching Jobs
Module 27: REsumEs
Module 28: Job Application Letters
Module 29: Job Interviews
Module 30: Follow-Up Letters and Calls and Job Offers

Product Detail:

Language: English
ISBN-10: 0073403261
ISBN-13: 978-0073403267
ISBN-13: 9780073403267

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