Purchase Global Marketing 9th Edition by Keegan and Green E-book Online

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Table of content: Part I: Introduction
1. Introduction to Global Marketing
Part II: The Global Marketing Environment
2. The Global Economic Environment
3. The Global Trade Environment
4. Social and Cultural Environments
5. The Political, Legal, and Regulatory Environments
Part III: Approaching Global Markets
6. Global Information Systems and Market Research
7. Segmentation, Targeting, and Positioning
8. Importing, Exporting, and Sourcing
9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
Part IV: The Global Marketing Mix
10. Brand and Product Decisions in Global Marketing
11. Pricing Decisions
12. Global Marketing Channels and Physical Distribution
13. Global Marketing Communications Decisions I: Advertising and Public Relations
14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
15. Global Marketing and the Digital Revolution
Part V: Strategy and Leadership in the Twenty-First Century
16. Strategic Elements of Competitive Advantage
17. Leadership, Organization, and Corporate Social Responsibility
Product Details: Language: English
ISBN-10: 0134129946
ISBN-13: 978-0134129945
ISBN-13: 9780134129945
Author: Warren J. Keegan, Mark C. Green

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Table of content: 1: An Overview of Financial Management and the Financial Environment.
2: Financial Statements, Cash Flow, and Taxes.
3: Analysis of Financial Statements.
4: Time Value of Money.
5: Bonds, Bond Valuation, and Interest Rates.
6: Risk and Return.
7: Valuation of Stocks and Corporations.
8: Financial Options and Applications in Corporate Finance.
9: The Cost of Capital.
10: Basics of Capital Budgeting: Evaluating Cash Flows.
11: Cash Flow Estimation and Risk Analysis.
12: Corporate Valuation and Financial Planning.
13: Corporate Governance.
14: Distributions to Shareholders: Dividends and Repurchases.
15: Capital Structure Decisions.
16: Supply Chains and Working Capital Management.
17: Multinational Financial Management.
18: Public and Private Financing: Initial Offerings, Seasoned Offerings, and Investment Banks.
19: Lease Financing.
20: Hybrid Financing: Preferred Stock, Warrants, and Convertibles.
21: Dynamic Capital Structures.
22: Mergers and Corporate Control.
23: Enterprise Risk Management.
24: Bankruptcy, Reorganization, and Liquidation.
25: Portfolio Theory and Asset Pricing Models.
26: Real Options.
27: Web Chapter: Providing and Obtaining Credit.
28: Web Chapter: Advanced Issues in Cash Management and Inventory Control.
29: Web Chapter: Pension Plan Management.
30: Web Chapter: Financial Management in Not-for-Profit Businesses.
Product Details: Language: English
ISBN-10: 130563229X
ISBN-13: 978-1305632295
ISBN-13: 9781305632295
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Table of Content: Chapter1: Introducing Geology, the Essentials of Plate Tectonics, and Other Important Concepts
Chapter2: Atoms, Elements, and Minerals
Chapter3: Igneous Rocks, the Origin and Evolution of Magma, and Intrusive Activity
Chapter4: Volcanism and Extrusive Rocks
Chapter5: Weathering and Soil
Chapter6: Sediment and Sedimentary Rocks
Chapter7: Metamorphism and Metamorphic Rocks
Chapter8: Time and Geology
Chapter9: Mass Wasting
Chapter10: Streams and Floods
Chapter11: Groundwater
Chapter12: Glaciers and Glaciation
Chapter13: Deserts and Wind Action
Chapter14: Waves, Beaches, and Coasts
Chapter15: Geologic Structures
Chapter16: Earthquakes
Chapter17: Earth’s Interior and Geophysical Properties
Chapter18: The Sea Floor
Chapter19: Plate Tectonics—The Unifying Theory
Chapter20: Mountain Belts and the Continental Crust
Chapter21: Global Climate Change
Chapter22: Resources
Chapter23: The Earth’s Companions
Product Details: Language: English
ISBN-10: 0078096103
ISBN-13: 978-0078096105
ISBN-13: 9780078096105
Author: Charles C Plummer, Diane Carlson, Lisa Hammersley
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Table of contents: Chapter 0. Before Calculus
Chapter 1. Limits and Continuity
Chapter 2. The Derivative
Chapter 3. The Derivative in Graphing and Applications
Chapter 4. Integration
Chapter 5. Applications of the Definite Integral in Geometry, Science and Engineering
Chapter 6. Exponential, Logarithmic, and Inverse Trigonometric Functions
Chapter 7. Principles of Integral Evaluation
Chapter 8. Mathematical Modeling with Differential Equations
Chapter 9. Infinite Series
Chapter 10. Parametric and Polar Curves; Conic Sections
Chapter 11. Three-Dimensional Space; Vectors
Chapter 12. Vector-Valued Functions
Chapter 13. Partial Derivatives
Chapter 14. Multiple Integrals
Chapter 15. Topics in Vector Calculus
Product Descriptions: ISBN 10: 0470647728
ISBN 13: 9780470647721
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Table of content: Chapter 1: What is Perception?
Chapter 2: Research Methodology
Chapter 3: Visual System: The Eye
Chapter 4: Visual System: The Brain
Chapter 5: Object Perception
Chapter 6: Color Perception
Chapter 7: Depth and Size Perception
Chapter 8: Movement and Action
Chapter 9: Visual Attention
Chapter 10: The Auditory System
Chapter 11: The Auditory Brain and Sound Localization
Chapter 12: Speech Perception
Chapter 13: Music Perception
Chapter 14: Touch and Pain
Chapter 15: Olfaction and Taste
Product Details: Language: English
ISBN-10: 1483308103
ISBN-13: 978-1483308104
ISBN-13: 9781483308104
Author: Bennett L. Schwartz, John H. Krantz 
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Table of Content: 1. Introduction: The Graphic Design Profession.
2. Graphic Design: The Basics.
3. Typography.
4. The Graphic Design Process.
5. Creativity & Concept Generation.
6. Visualization and Color.
7. Composition.
8. Proportional Systems and The Grid.
16. The Portfolio and Job Search (available online only)
Product Details: Language: English
ISBN-10: 1285085221
ISBN-13: 978-1285085227
ISBN-13: 9781285085227
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Table of Content: Chapter 1. Preliminaries
Chapter 2. The Basics of Supply and Demand
Chapter 3. Consumer Behavior
Chapter 4. Individual and Market Demand
Chapter 5. Uncertainty and Consumer Behavior
Chapter 6. Production
Chapter 7. The Cost of Production
Chapter 8. Profit Maximization and Competitive Supply
Chapter 9. The Analysis of Competitive Markets
Chapter 10. Market Power: Monopoly and Monopsony
Chapter 11. Pricing with Market Power
Chapter 12. Monopolistic Competition and Oligopoly
Chapter 13. Game Theory and Competitive Strategy
Chapter 14. Markets for Factor Inputs
Chapter 15. Investment, Time, and Capital Markets
Chapter 16. General Equilibrium and Economic Efficiency
Chapter 17. Markets with Asymmetric Information
Chapter 18. Externalities and Public Goods
Product Details: Language: English
ISBN-10: 013285712X
ISBN-13: 978-0132857123
ISBN-13: 9780132857123
Author: Robert Pindyck, Daniel Rubinfeld 
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