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Table of content: 1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels.
15. Retailing.
16. Marketing Communications.
17. Advertising, Public Relations, and Sales Promotion.
18. Personal Selling and Sales Management.
19. Social Media and
20. Pricing Concepts.
21. Setting the Right Price.
Product Details: Language: English
ISBN-10: 1285860160
ISBN-13: 978-1285860169
ISBN-13: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
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