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Table of content: Section 1-Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Social and Mobile Marketing
Chapter 4: Marketing Ethics
Chapter 5: Analyzing the Marketing Environment
Section 2-Understanding the Marketplace
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Section 3-Targeting the Marketplace
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research and Information Systems
Section 4-Value Creation
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services the Intangible Product
Section 5-Value Capture
Chapter 14: Pricing Concepts for Establishing Value
Section 6-Value Delivery: Designing the Channel and Supply Chain
Chapter 15: Supply Chain Management
Chapter 16: Retailing and Multichannel Marketing
Section 7-Value Communication
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, and Sales Promotions
Chapter 19: Personal Selling and Sales Management
Product details: Language: English
ISBN-10: 0077861027
ISBN-13: 978-0077861025
ISBN-13: 9780077861025
Author: Dhruv Grewal, Michael Levy
View More: M Marketing 4th edition by Grewal Levy Solution Manual M Marketing 4th edition by Grewal Levy Solution Manual

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