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Table of Content: Part I: Evolution
Chapter 1 Defining Public Relations
Chapter 2 The History and Growth of Public Relations
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Chapter 9 Media
Chapter 10 Social Media
Chapter 11 Employee Relations
Chapter 12 Government Relations
Chapter 13 Community Relations
Chapter 14 International Consumer Relations
Chapter 15 Public Relations Writing
Chapter 16 Integrated Marketing Communications
Chapter 17 Crisis Management
Chapter 18 Launching a Career
Product Details: ISBN-10: 0133083578
ISBN-13: 978-0133083576
Author:  Fraser P. Seitel
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