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Category : Marketing

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Table of Content: 1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Marketing Channels and Supply Chain Management.
13. Retailing.
14. Marketing Communications and Advertising.
15. Public Relations, Sales Promotion, and Personal Selling.
16. Pricing Concepts.
Product Details: Language: English
ISBN-10: 0538478349
ISBN-13: 978-0538478342
ISBN-13: 9780538478342
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
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