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Table of contents:

Chapter 1: The Changing Environment for Business
Chapter 2: Communicating Strategically
Chapter 3: An Overview of the Corporate Communication Function
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Chapter 5: Corporate Responsibility
Chapter 6: Media Relations
Chapter 7: Internal Communications
Chapter 8: Investor Relations
Chapter 9: Government Relations
Chapter 10: Crisis Communication

Product Detail:

Language: English
ISBN-10: 0073403172
ISBN-13: 978-0073403175
ISBN-13: 9780073403175

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