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Category : Marketing

Table of contents:

Part I Introduction

Chapter 1 Introduction

Part II External Influences
Chapter 2 Cross-cultural Variations in Consumer Behavior
Chapter 3 The Changing American Society: Values
Chapter 4 The Changing American Society: Demographics and Social Stratification
Chapter 5 The Changing American Society: Subcultures
Chapter 6 The American Society: Family and Households
Chapter 7 Group Influence on Consumer Behavior

Part III Internal Influences
Chapter 8 Perception
Chapter 9 Learning, Memory, and Product Positioning
Chapter 10 Motivation, Personality, and Emotion
Chapter 11 Attitudes and Influencing Attitudes
Chapter 12 Self-Concept and Lifestyle

Part IV Consumer Decision Process
Chapter 13 Situational Influences
Chapter 14 Consumer Decision Process and Problem Recognition
Chapter 15 Information Search
Chapter 16 Alternative Evaluation and Selection
Chapter 17 Outlet Selection and Purchase
Chapter 18 Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Part V Organizations as Consumers
Chapter 19 Organizational and Buyer Behavior

Part VI Consumer Behavior and Marketing Regulation
Chapter 20 Marketing Regulation and Consumer Behavior

Product Detail:

Language: English
ISBN-10: 1259232549
ISBN-13: 978-1259232541
ISBN-13: 9781259232541

Get Consumer Behavior Building Marketing Strategy 13th edition by David L Mothersbaugh, Delbert I Hawkins

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